Aspen may be known for its outdoor adventure, but its shopping scene is just as impressive. In this mountain town, retail therapy means browsing designer boutiques, curating your après-ski wardrobe, and uncovering handcrafted treasures—all within a few walkable blocks. If you’re exploring the Aspen lifestyle, the local shopping offers a firsthand look at the luxury, personality, and charm that define this iconic destination.
1. Designer Flagships: Prada, Gucci, Moncler, Hermès, and More
For luxury fashion straight from the runway, Aspen’s designer flagships deliver a world-class retail experience. Prada, Gucci, Moncler, and Hermès each have stunning storefronts in town, offering their latest collections just steps from the slopes. Whether you're investing in a timeless bag, selecting a jacket built for the mountains, or browsing bold statement pieces, these stores elevate shopping in Aspen to an international level.
2. Wyld Blue Aspen
Location: 210 S Galena St, Aspen, CO
Bold, fashion-forward, and curated with global influence, Wyld Blue Aspen is a must-visit for anyone seeking stylish, soulful finds. This boutique blends vintage, luxury, and boho-chic in a way that feels effortless and elevated. Shop everything from curated denim to globally sourced jewelry and rare designer handbags. The space itself is beautifully styled, making the shopping experience immersive and personal. If you want your wardrobe to stand out, Wyld Blue is where shopping in Aspen begins.
Bold, fashion-forward, and curated with global influence, Wyld Blue Aspen is a must-visit for anyone seeking stylish, soulful finds. This boutique blends vintage, luxury, and boho-chic in a way that feels effortless and elevated. Shop everything from curated denim to globally sourced jewelry and rare designer handbags. The space itself is beautifully styled, making the shopping experience immersive and personal. If you want your wardrobe to stand out, Wyld Blue is where shopping in Aspen begins.
3. Pitkin County Dry Goods
Location: 520 E Cooper Ave, Aspen, CO
A cornerstone of Aspen fashion since 1969, Pitkin County Dry Goods delivers timeless mountain style with a contemporary edge. Their shelves are stocked with high-end, versatile pieces from labels that balance luxury and function. You’ll find everything from elevated denim and designer knits to statement outerwear. Locally loved for decades, this boutique remains a favorite for both men and women who want polished casual wear with a uniquely Aspen vibe.
A cornerstone of Aspen fashion since 1969, Pitkin County Dry Goods delivers timeless mountain style with a contemporary edge. Their shelves are stocked with high-end, versatile pieces from labels that balance luxury and function. You’ll find everything from elevated denim and designer knits to statement outerwear. Locally loved for decades, this boutique remains a favorite for both men and women who want polished casual wear with a uniquely Aspen vibe.
4. Nuages
Location: 601 E Cooper Ave, Aspen, CO
Elegant, minimalist, and undeniably chic, Nuages is Aspen’s answer to understated European fashion. This boutique is known for its clean lines, luxe fabrics, and versatile pieces that transition effortlessly between mountain life and city style. Whether you’re dressing for après-ski or dinner on the town, Nuages offers polished essentials with refined flair. Their carefully curated collections reflect Aspen's elevated pace of life, making it a top destination for fashion-forward shoppers seeking quiet sophistication.
Elegant, minimalist, and undeniably chic, Nuages is Aspen’s answer to understated European fashion. This boutique is known for its clean lines, luxe fabrics, and versatile pieces that transition effortlessly between mountain life and city style. Whether you’re dressing for après-ski or dinner on the town, Nuages offers polished essentials with refined flair. Their carefully curated collections reflect Aspen's elevated pace of life, making it a top destination for fashion-forward shoppers seeking quiet sophistication.
5. Boutique Ogier Aspen
Location: 205 S Mill St #202, Aspen, CO
Bringing French alpine elegance to the heart of the Rockies, Boutique Ogier Aspen specializes in high-performance ski fashion that doesn’t sacrifice style. This is the place for sleek après-ski looks and technical gear with a luxurious edge. Expect tailored silhouettes, cutting-edge materials, and an unmistakably European aesthetic. Whether you’re gearing up for a powder day or just want to look the part, Ogier offers elevated activewear perfect for the Aspen lifestyle.
Bringing French alpine elegance to the heart of the Rockies, Boutique Ogier Aspen specializes in high-performance ski fashion that doesn’t sacrifice style. This is the place for sleek après-ski looks and technical gear with a luxurious edge. Expect tailored silhouettes, cutting-edge materials, and an unmistakably European aesthetic. Whether you’re gearing up for a powder day or just want to look the part, Ogier offers elevated activewear perfect for the Aspen lifestyle.
6. Ute Mountaineer
Location: 210 S Galena St, Aspen, CO
For anyone drawn to Aspen’s outdoor lifestyle, Ute Mountaineer is your one-stop shop for adventure. Locally owned since 1977, it’s trusted by hikers, skiers, climbers, and mountaineers alike. The store carries top brands in outerwear, footwear, and technical equipment—everything from snowshoes and climbing gear to cold-weather layers built for Colorado terrain. With a knowledgeable staff and a strong connection to the local community, Ute Mountaineer sets you up for success, wherever the trail leads.
For anyone drawn to Aspen’s outdoor lifestyle, Ute Mountaineer is your one-stop shop for adventure. Locally owned since 1977, it’s trusted by hikers, skiers, climbers, and mountaineers alike. The store carries top brands in outerwear, footwear, and technical equipment—everything from snowshoes and climbing gear to cold-weather layers built for Colorado terrain. With a knowledgeable staff and a strong connection to the local community, Ute Mountaineer sets you up for success, wherever the trail leads.
7. Performance Ski
Location: 614 E Durant Ave, Aspen, CO
Performance Ski in Aspen, CO offers an intimate, family‑run boutique experience showcasing luxury European ski wear and high‑end alpine equipment. Founded in 1987 by Tom Bowers and Lee Keating, it carries brands like Prada, Frauenschuh and their own label. Expert staff provide personalized fittings, rentals, and tuning, making it a true Aspen institution. It’s for skiers who appreciate the craftsmanship of a perfectly cut jacket, the comfort of technical fabrics, and the understated sophistication that comes with true mountain luxury.
Performance Ski in Aspen, CO offers an intimate, family‑run boutique experience showcasing luxury European ski wear and high‑end alpine equipment. Founded in 1987 by Tom Bowers and Lee Keating, it carries brands like Prada, Frauenschuh and their own label. Expert staff provide personalized fittings, rentals, and tuning, making it a true Aspen institution. It’s for skiers who appreciate the craftsmanship of a perfectly cut jacket, the comfort of technical fabrics, and the understated sophistication that comes with true mountain luxury.
8. Kemo Sabe
Location: 217 S Galena St, Aspen, CO
Channeling the spirit of the West, Kemo Sabe is a signature Aspen experience known for its custom cowboy hats, boots, and handmade leather goods. Each hat is designed and shaped to your exact style, offering a personal touch that’s rare in today’s retail world. The rustic showroom is both high-end and authentic, attracting celebrities, locals, and visitors alike. It’s not just a purchase—it’s a memory. Shopping in Aspen doesn’t get more iconic than this.
Channeling the spirit of the West, Kemo Sabe is a signature Aspen experience known for its custom cowboy hats, boots, and handmade leather goods. Each hat is designed and shaped to your exact style, offering a personal touch that’s rare in today’s retail world. The rustic showroom is both high-end and authentic, attracting celebrities, locals, and visitors alike. It’s not just a purchase—it’s a memory. Shopping in Aspen doesn’t get more iconic than this.
9. Explore Booksellers
Location: 221 E Main St, Aspen, CO
Located in a charming Victorian home, Explore Booksellers is more than just a bookstore—it’s a cultural hub. Offering an expertly curated selection of titles across genres, the shop invites you to slow down and discover something new. Their knowledgeable staff, peaceful reading rooms, and upstairs café make it easy to spend an afternoon here. Whether you’re seeking a thoughtful gift or your next favorite novel, this Aspen institution adds literary charm to your shopping route.
Located in a charming Victorian home, Explore Booksellers is more than just a bookstore—it’s a cultural hub. Offering an expertly curated selection of titles across genres, the shop invites you to slow down and discover something new. Their knowledgeable staff, peaceful reading rooms, and upstairs café make it easy to spend an afternoon here. Whether you’re seeking a thoughtful gift or your next favorite novel, this Aspen institution adds literary charm to your shopping route.
10. Aspen Saturday Market
Location: Downtown Aspen
Every Saturday during the summer and early fall, the Aspen Saturday Market comes alive with local color. This open-air market features Colorado-grown produce, handmade jewelry, art, baked goods, and more. It’s a great place to meet local makers, sample gourmet snacks, and find unique souvenirs. The market adds a lively community feel to shopping in Aspen and offers a glimpse into the town’s creative spirit. Early arrival is recommended—it gets bustling quickly!
Every Saturday during the summer and early fall, the Aspen Saturday Market comes alive with local color. This open-air market features Colorado-grown produce, handmade jewelry, art, baked goods, and more. It’s a great place to meet local makers, sample gourmet snacks, and find unique souvenirs. The market adds a lively community feel to shopping in Aspen and offers a glimpse into the town’s creative spirit. Early arrival is recommended—it gets bustling quickly!
Explore Aspen Living with Carrie Wells
Aspen’s shopping scene reflects everything that makes this town special: style, quality, personality, and a strong sense of place. From designer boutiques and bespoke gear to handpicked books and local market finds, shopping is a window into Aspen’s unique lifestyle.
If you're considering making Aspen home, or simply want to learn more about the lifestyle that comes with it, partner with a local expert who knows it best. Carrie Wells brings deep knowledge, trusted relationships, and a legacy of excellence in the Aspen real estate market. Reach out today to explore life in Aspen, inside and out.
If you're considering making Aspen home, or simply want to learn more about the lifestyle that comes with it, partner with a local expert who knows it best. Carrie Wells brings deep knowledge, trusted relationships, and a legacy of excellence in the Aspen real estate market. Reach out today to explore life in Aspen, inside and out.